The association will provide complementary activities and services to the already existing channels and institutions for addressing the above 5 issues. This will be done through 3 main approaches:

1.      Awareness creation: The association shall carry out awareness creation and sensitisation activities within ICT consumers. This shall be aimed at making them more aware of their rights as ICT consumers, provide them with information on the channels and institutions that provide solutions and redress for complaints raised and above all work with service and goods providers to ensure that information regarding customer care, access, availability and reach are easily available and known by ICT consumers.

2.      Advocacy: The association shall carry out advocacy for better, revised and new consumer laws as well as the upholding and consideration of ICT consumers in Uganda. The advocacy shall be based on the consumers’ experience and emergent issues that shall arise as the association carries out its aims. The advocacy activities shall also seek to get better terms from goods and service providers in the country to allow ICT consumers and providers enjoy mutual benefits.

The association shall provide a forum to ICT consumers to discuss and share information on issues affecting ICT consumers in the country. The association shall use this forum and the knowledge generated at the forum to carry out advocacy and awareness creation activities as part of the development of the ICT sector in Uganda.